If you own your business or are simply responsible to getting feet through the door – Read on.
For years, businesses have been trying to “crack the code” of the Google search algorithm. Some using black hat SEO, others doing back-linking back flips and still more focused on everything from the mundane to the obscure. If you stop – collect yourself and think a minute, it’s not that complicated. You just have to make Google look good.
Consider Google’s Mission Statement for a moment. Google’s mission is to organize the world’s information and make it universally accessible and useful. That’s all. Any company worth their salt is going to employ others in the achievement of their mission and Google is no different. They just have a very persuasive tool to encourage your participation.
Bottomline: Make Google look good or plan on not being found online.
Now, you can fuss and fume about their power and influence but it won’t do one thing to change their power and influence.
In a recent searchengineland.com article, Matthew Barby did an excellent job of explaining how to get your local business to rank. Though his writing is far better than mine, I felt like I was reading what we have been preaching for the last 2 years.
Mr. Barby writes in his article, “Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings…To rank within the above types of listings, you’ll rely less on the link building side of things, and more on local NAP citations, local reviews and My Business signals.”
You have to get back Google’s Mission Statement (organize the world’s information and make it universally accessible and useful). They want to hit their target, if you want them to rank you, you have to help them.